For more than 30 years, HCI Direct has delighted millions of customers with our customer-centric products and enhancements. Vernor sees continued strength in the company’s established brands, Silkies® hosiery and Sculptz® shapewear, and believes our long-standing customer relationships will help build brand awareness and preference for our newer lines like PainVanish® pain relief products and Silkies Enriche™ skincare. The key to success, Vernor says, is making sure that the company’s tradition of product quality is maintained in our popular hosiery lines and is extended into our beauty and wellness lines.

It was no surprise to Vernor to learn that many customers are celebrating their fifth, 10th or even 25th year anniversaries with HCI Direct. In addition to the quality of the products, Vernor credits the outstanding customer loyalty to our convenient home delivery and customer service options. Today, hundreds of thousands of customers can choose the products, quantities, and schedule that best fit their needs and can do so via mail, phone, e-mail, or interactive websites.

Vernor brings a long history of direct marketing, product development, and corporate leadership with her to HCI Direct. Before joining HCI Direct, Vernor served as President and CEO of GE Partnership Marketing Group, a unit of General Electric Co., where she also held the position of Senior Vice President and Chief Marketing Officer. While at GE, Vernor fostered an environment of progress, cost-efficiency, and growth, while earning very high customer satisfaction scores on a key product. She serves as a current Cabinet Member for the AARP Women’s Leadership Circle as part of her personal commitment to help women build a better future.

As Vernor looks ahead to HCI Direct’s future, she is very encouraged: “HCI Direct is focused on the customer. We get a thrill when a customer takes the time to write about how our products delighted her…or about how our home delivery service made a hectic schedule easier. We’re here to make great products and provide great service; we believe that if we meet these goals, we will make a meaningful difference in our customers’ lives.”