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OUR VISION AND VALUES |
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At HCI Direct, Inc., we believe it is important to work together
toward common goals to be successful. Our Vision and Values keep
us focused on our commitment to our customers, our business
partners and each other.

OUR VISION
HCI Direct, Inc. is a premier direct marketing company serving
the women's market. We deliver quality products and personalized
service, building long-term customer relationships through
positive word of mouth.

OUR VALUES
We value our customers |
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We are here to please our customers -- without them, nothing else
matters. We understand our customers' needs and deliver
innovative products and services to meet those needs.
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We value our employees
We believe that the potential of our company has no limits and is
driven by our employees and their imaginations. We are committed
to an environment that attracts, motivates and recognizes high
performance. Each individual makes important contributions and we
depend on each other to succeed, by promoting the sharing of
ideas, risk-taking and creativity.
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We value continuous improvement
We view quality as a journey, not as a destination. We constantly
look for new ways to improve our processes, our products and
ourselves.
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We value commitment
We know that the best decisions result from a vigorous debate,
incorporating a range of points of view. Each person's input is
valued and expected. Once a decision is made, we all commit to
that decision and take actions that fully support it. We deliver
on these commitments with a sense of urgency, flawless execution,
and accountability for the results.
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We value integrity
We execute with integrity, holding ourselves to the highest standards of
performance, accountability, and personal conduct in all of our business
dealings.
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